News this week that Expedia is ending its strategy of dimming hotels in search results should raise a cheer in hotel circles. Yet it is a subject that raises blood pressure within the hotel community with stories of demotion linked to properties not providing online travel agencies with rates during busy periods or, not bringing enough business to an OTA over a particular time-frame. The so-called practice of “dimming”, whereby hotels do not get a prominent position in searches, or their information and images are omitted, was likened to “rate parity by the back door” at an event in London earlier this week. Get the full story at Tnooz Read also "Expedia axes strategy of dimming hotels that apparently offer low value" at Tnooz