The Revenue Optimization Conference (ROC), features insights from industry leaders such as Expedia, Google, LivingSocial, Rubicon, TRAVELCLICK, SAS, STR, IDeaS Revenue Solutions, Destination Hotels & Resorts, Fairmont Raffles Hotels International, Highgate Hotels, Hilton Worldwide, Hyatt Hotels & Resorts, IHG, Interstate Hotels & Resorts and Las Vegas Sands. In conjunction with HITEC, the world’s largest hospitality technology expo, the one-day interactive ROC features industry thought leaders and topics within various revenue management sectors. With its continued commitment to growing business for hotels and their partners through revenue optimization, ROC is organized by HSMAI’s Revenue Management Advisory Board and will allow attendees to take away strategies and practical applications to address the latest industry trends and best practices for their own companies. “HSMAI’s Revenue Optimization Conference is an essential part of our mission to provide hospitality professionals with the latest insights and most applicable tools to fuel sales, inspire marketing and optimize revenue,” said Robert A. Gilbert, CHME, CHA, president and CEO of HSMAI. “ROC attendees are given the opportunity to address the many challenges they are faced with today and develop further expertise and a clear strategy in order to grow their businesses.” Based on last year’s positive feedback, the conference includes opportunities for networking, panel-led discussions and speaker-led breakout sessions. Attendees will explore topics including pricing, the future of business intelligence, strategy measurement, demand drivers, distribution, and other essential issues in revenue optimization today. Conference sessions include: Panels and main sessions: - How do hotels ROC the future? - ROCing the future of distribution - CROs talk ROC: the future of revenue management Breakout sessions: - The future of business intelligence - The revenue manager of the future - Strategy measurement - Who are your true competitors? - Social media: leveraging the buzz into results - Understanding demand drivers - Pricing in hospitality: what the future holds - Getting the most from the data you have - Distribution – the latest research Silver Conference partners include Amadeus, Digital Alchemy, EasyRMS, IDeaS Revenue Solutions, Rainmaker, Rubicon, Sabre Hospitality Solutions, STR, TIG Global, TRAVELCLICK and VIZERGY. For more information on ROC or to view the complete conference schedule, check out the online event details. At ROC, HSMAI also will present its award for Revenue Management Professional of the Year, which recognizes excellence among hospitality professionals in revenue management. Recent past winners of the Revenue Management Professional of the Year include: Imtiaz Ali (2010, Morgans Hotel Group); Beverly Fidel (2009, Outrigger Hotels Hawaii) and Angie Belknap (2008, Radisson Fort McDowell Resort & Casino). ROC will be followed this year by a one-day Certified Revenue Management Executive (CRME) Prep Course on June 21, which is designed to prepare revenue management professionals for the CRME certification exam. Details on the CRME Prep Course are available online. About HSMAI The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspiring marketing, and optimizing revenue through programs such as HSMAI’s Affordable Meetings, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at,, and