Through the new agreement, Expedia Group will work in collaboration with VisitScotland and hotel partners to build awareness of its suite of value-adding technology tools, help maximise hotels’ offering and boost demand, particularly during low season. In addition, Expedia Group’s data expertise will help VisitScotland conduct a review of the visitor experience in Scotland, with a focus on improving regional spread across the country as well as working with industry partners and sharing best practice. Expedia Group H1 2018 data shows that demand for Scottish hotels increased, with a number of cities and regions across the country seeing strong year-on-year growth. Demand in Scotland overall also increased, compared with the same period last year. Glasgow and Aberdeen experienced a substantial boom each growing around 10% year on year. Get the full story at Hospitality & Catering News