Dot-com pioneer Expedia isn't getting much love right now. In an increasingly competitive environment, the online travel specialist suffered through a 15% tumble in the price of its shares Wednesday night after reporting disappointing fourth-quarter results.

What's more, revenues rose a mere 13%, while adjusted profitability per share dipped by 26%. That meant the company came up short on both the top and bottom lines relative to Wall Street's expectations.

The company pointed to shortcomings in Europe, particularly in its largest overseas market - the United Kingdom. But cutthroat competition overseas and foreign exchange fluctuations can't explain away the reality that Expedia's model is being threatened statewide as well.

During Wednesday's conference call, Expedia officials conceded that while 75% of the online audience researching an upcoming trip stops by one of Expedia's online properties, just 5% of all online transactions ultimately get booked through the company.

Get the full story at MSNBC