Hotels providing Members Only Deals, defined as standalone hotel discounts that are only available to customers who are registered for Expedia’s loyalty program and logged into Expedia sites or shopping on Expedia mobile apps, are increasingly being leveraged by Expedia partners to incentivize demand. This deal offering appeals not only to last minute shoppers, but those booking up to a month in advance and coming from top travel countries including the U.S., Canada, U.K., Japan, Australia and Brazil. “We continue to look for new ways for our hotel partners to drive incremental demand and generate additional revenue,” said Melissa Maher, senior vice president of Expedia’s Global Partner Group. “With over 203 million room nights booked a year, we’re helping these partners reach Expedia customers that may be new to their property or brand, from across the globe, with great deals that drive demand.” The King’s Daughters Inn, a luxury boutique hotel in Durham, North Carolina, recently utilized Members Only Deals to help drive business for the summer, and in one month saw a 40 percent increase in occupancy rate. “We were looking at very light occupancy rates for June so we decided to try out Expedia’s Members Only Deals,” said Denel Pugh, general manager and director of events, King’s Daughters Inn. “After implementing this deal, demand increased dramatically, and in a very short period of time. It’s certainly a strategy we will continue to use.” Hotel partners can take advantage Members Only Deals by logging into Expedia Partner Central, Expedia’s self-service website that helps partners to stay informed and competitive with real-time insights about the market; read and respond instantly to feedback from guests; stay up to date with reservations, arrivals and cancellations; help increase visibility by creating targeted promotions; receive notifications with time-sensitive information; and access data quickly with an efficient single login. Additionally, partners can contact their Market Manager.