Expedia is offering consumers a free tool that plans customized travel itineraries based on their personal interests, trip preferences and travel style with an innovative "virtual guidebook" tool through an exclusive partnership with Home&Abroad. According to the company, this is the first trip planning tool of its kind available from an online travel agency.

"Expedia is dedicated to offering our travelers trusted, personalized service and advice throughout their entire travel experience," said Sally McKenzie, general manager, Expedia. "We are the only online travel agency to offer such a complete, personalized traveler service that matches destination information and activities with a traveler's personal preferences. This is just another way Expedia is delivering innovative tools and information to help travelers plan the trip that's right for them."

Through Home&Abroad, Expedia is offering consumers access to highly personalized and customized itineraries for more than 50 of the most popular travel destinations in the world, including information on thousands of activities in each destination, compiled by city experts and accomplished travel writers.

Expedia customers, as well as visitors to Expedia.com who have not yet booked a trip, can go to the Expedia Activities (expedia.com/activities) or Deals and Destinations (expedia.com/dealsanddestinations) pages and click on the "Virtual guidebook" link to plan highly customized trip itineraries with personalized recommendations based on information they provide about their interests and travel goals. The traveler simply fills out a questionnaire indicating their destination city, who is going, trip purpose and specific interests. Then they receive a recommended itinerary based on their personal preferences.

For example, families who want to design an educational trip for their kids would indicate the ages of the travelers and their interest in a city's history and monuments to receive a customized itinerary that fits the bill. An art buff who wants to hit the major museums in Europe can simply provide their destination cities and indicate a high level of interest in museums, art and culture to receive recommendations on the best itinerary for them. And the beachgoer who wants to fit in one non-beach activity on their trip could indicate that they prefer to visit beaches as well as museums or theme parks, for example.

This news follows on other innovative features from Expedia aimed at offering a more personalized experience to its travelers, such as Personal Trip Guide, which provides customers with detailed destination information. And with the Expedia Best Price Guarantee (http://www.expedia.com/guarantee), customers can be completely confident they are receiving the best value possible when planning a trip through Expedia.

Added Mark Schroeder, CEO and co-founder of Home&Abroad: "Home&Abroad is very excited to be a part of Expedia's initiative to provide a more complete and personalized travel experience for its travelers. More than 60 percent of leisure vacations include a visit to a cultural or historical site. Expedia customers will benefit by planning in advance how to spend their vacations thanks to Home&Abroad's customized itineraries."