Expedia.com introduced a service that allows travelers to set up customized searches for flights, hotels, vacation packages and travel deals and have the results automatically sent to them.

Using RSS technology, Expedia.com now provides customers who have personalized homepages, the Google homepage with the latest prices on trips they're interested in, saving customers the time and trouble of making the same search over and over.

RSS, which stands for Really Simple Syndication, is an increasingly popular way for people to collect continuously updated information from various Web sites. Many news organizations, blogs, and other sites provide RSS "feeds" that are picked up by personalized homepages.

By telling Expedia what destinations and types of trips they would like to monitor, travelers can receive up-to-date, customized travel information in one easy, accessible place, alongside their news headlines, weather updates and other personalized homepage information. Consumers can visit www.expedia.com/RSS to access the service and create custom searches.

"Expedia's real-time alerts on travel deals provide more options and more information than any other in online travel, such as the ability to select alerts for trip types, such as beach destinations and luxury trips," says Sally McKenzie, general manager of Expedia.com. "This is just another example of how Expedia continues to enhance the travel experience by giving travelers the travel intelligence and tools they want, when, where and how they want it."

While other online travel providers are offering RSS, none offer the level of superior travel content that Expedia offers. Expedia brings more variety, greater ease of use, personalized information about multiple destinations, and additional trip details, including hotel content, prices and star ratings.

Adds McKenzie: "This service is flexible and robust, offering a superior experience to other online travel agencies. As the industry leader, Expedia provides advanced technology, more insight and a greater selection of destinations than any other agency."