The company plans to use the new round to strategically hire new team members and expand its product offerings. ALICE is an all-in-one solution that allows hotels to improve front and back of the house operations and communication. Essentially ALICE is like a Salesforce or a CRM platform for hotels. ALICE or A Life Improving Customer Experience, connects guests to their hotel by way of a mobile app, and at the same time makes it easier for hotel staff to collaborate on a unified platform. To get a better understanding of what they are doing and where they are headed, we spoke with their cofounder and president, Alex Shashou. “The team at ALICE is obsessed with every operational detail associated with running a hotel. Their software solves major hotelier operational pain points and it’s easy to see how they are able to save hoteliers money and man-hours. ALICE puts the entire hotel operating system into the palm of a consumer’s hands through their own devices. I believe every hotel that engages with them will be ecstatic,” said John Kim, chief product officer, Brand Expedia Group at Expedia Inc. Get the full story at and TechCrunch Related Link: ALICE