In April, Skift published this interesting and complex graph with which Expedia allegedly proved an 8% decrease in the hotel’s net RevPAR. In the supposed starting scenario, the hotel/chain’s website (Brand.com) sells three times more than OTAs. This ratio varies from one hotel to the other and the final result would be affected subject to each ratio. We accept Expedia’s 3:1 scenario. It’s important to remember this proportion to understand the calculations: 75% website – 25% OTA. This ratio, albeit unrealistic in Europe, seems reasonable for the large American hotel chains it’s directed towards. Expedia posed an apparently correct mathematical analysis and almost all variables were considered, but the numbers are based on unrealistic assumptions. Let’s analyse them. Get the full story at Mirai