"StorePoint Expandables bring brand advertisers and travel destinations a more powerful way to connect with consumers through relevant, content-rich and targeted experiences," said Doug Miller, global vice president of Expedia Media Solutions. "StorePoint Expandables go beyond traditional online advertising, giving users an interactive environment with detailed, valuable information that truly helps them plan and prepare for their trip."

Featuring a user-initiated design that expands over page content for easy navigation, StorePoint Expandables enable consumers to engage in an information-rich, micro-site experience without leaving the original page or the transaction funnel. Functionality of the new product includes interactive maps, video and audio capabilities, exclusive travel promotions, calendar reminders, RSS feeds and other dynamic activity.

In a recent pilot program for the San Diego Convention and Visitors Bureau, StorePoint Expandables proved its potential, driving a 19 percent increase in room nights booked in San Diego the first month of the campaign and a 45 percent increase during the second month of the campaign.

"We were amazed with the success of the initial campaign and definitely plan to partner with Expedia Media Solutions in this way again," said Kerri Verbeke Kapich, Senior Vice President of Marketing and Strategic Partnerships, San Diego Convention and Visitors Bureau. "During the promotion we were able to bring our message to millions of travel shoppers visiting Expedia.com in a way that provided compelling content and served as a helpful tool for consumers planning travel."

StorePoint Expandables builds on Expedia Media Solutions' growing product portfolio, which also includes PassportAds, a behavioral advertising product launched in February 2009, and TravelAds, a bid for placement product introduced in 2008. PassportAds allow advertisers to reach a highly qualified audience of anonymous Expedia users as they browse the Web, while TravelAds offer hotel partners the ability to differentiate their property by bidding for premium placement within hotel search results on Expedia.com and Hotels.com .

With myriad advertising and sponsorship opportunities, Expedia Media Solutions offers a viable marketing platform for advertising partners to reach the more than 59 million monthly unique users that visit Expedia, Inc. Web sites - 61 percent of all online travelers in the U.S. and more than a third worldwide.

Related Link: Expedia Media Solutions