The instant reviews work by pinging guests after they check-in for a live review, asking about specifics such as the check-in experience and room quality. The guest can thus offer live feedback on the experience, rather than waiting until later to complain or identify issues. The hotelier then has the new opportunity to address any negatives and enhance any positives while the guest is still on-property. Given the power of user reviews on sites like TripAdvisor, this is huge for hoteliers. There’s never been an easy way to tie into guest sentiment in real-time, and that’s a value proposition that Expedia now hopes to deliver. Get the full story at Tnooz