According to Merrill Research and verified by an Expedia survey*, the top five most desired amenities, are: - Free Wi-Fi: 75 percent - Special rates: 70 percent - Free parking: 65 percent - Loyalty points: 40 percent - Breakfast: 20 percent Value Add Promotions enables hoteliers to create unique travel offers which are prominently displayed across Expedia, Inc.’s websites, allowing travelers to clearly differentiate hotel offerings and select the hotel and promotion that best meets their needs. Expedia offers this feature to hoteliers at no additional charge. Within Expedia® PartnerCentral, there are currently over 25 categories of Value Add Promotions for hotel partners to choose from, ranging from Wi-Fi to room upgrades, and the offerings are updated frequently to meet the hospitality industry’s evolving needs. This new approach makes it easy for hotels of all sizes to better promote their property and differentiate their offers while staying competitive on price and maximizing their revenue per available room (RevPAR). “Interestingly the lack of amenities is one of the most likely reasons for travelers to shop at another property. For example, research shows that if a hotel does not include free Wi-Fi, 44 percent of the customers said they would look for another hotel. Similarly, if a hotel does not offer free parking, we know almost half (48 percent) of them will look shop around,” said Benoit Jolin, vice president of Expedia’s Global Product. “In addition to greater visibility, Value Add Promotions offer hotel partners flexibility and control, giving them the ability to customize promotions by length of stay the promotion by redemption rules, and room type restrictions.” The initial rollout of Value Add Promotions started in early 2016 in North America.