The 4,000 person survey shows 12% of US and European travelers have used Airbnb & adoption is rising (17% next year). But awareness, privacy, and safety are hurdles and only 42% of Airbnb use cannibalizes hotels. This and hotels’ corporate mix makes Airbnb less of a threat; leisure-heavy OTAs are more likely to face higher competition. The company says, Airbnb is less focused on single night stays, which is where brand hoteliers typically focus to attract corporate demand. Instead, Airbnb is eating into areas such as the traditional bed and breakfast, and summer home rentals, areas where travel agents make more of their sales. Get the full story at Barron's