Speaking during Expedia’s first quarter earnings call Thursday, CEO Dara Khosrowshahi said paid channels — meaning Google, Facebook and metasearch, for example — are increasing their share of the travel audience, and metasearch is the fastest-growing part of the mix. This metasearch growth positions Expedia well because its Trivago unit, pumped up in part by monies that various Expedia brands and the Priceline Group are spending on marketing within the hotel-search platform, is the fastest growing metasearch company, Khosrowshahi maintained. For the first quarter, Trivago, which went public late last year, saw its adjusted EBITDA (earnings before interest, tax, depreciation and amortization) jump 169 percent to $21 million on revenue of $286 million, a 62 percent rise. Get the full story at Skift