These videos bring to life the many ways to experience destinations in a playful, visual, immersive and personal way – with content that is fresh and shareable. The film was captured using specially-designed wearable cameras to deliver a truly personal perspective, and help viewers feel like they are there. Kicking off in mid-August and running through the end of December, the Bermuda Tourism interactive video aims to immerse travelers into this vast and beautiful island destination that is rich with culture and activities just waiting for exploration. The video campaign is designed to increase tourism interest, specifically aiming to appeal to a younger demographic, while bringing to life the island’s hidden gems and beauty. Video viewers can choose from three initial ways to enjoy Bermuda - Chill, Mix it Up and Thrill - and watch as their ideal day plays out before them. The ads are filmed in first-person as if you are the one spelunking in an underwater cave to a spa oasis, cliff jumping in the clear blue waters or taking in the local culture and flavors of the nightlife. Viewers can share the video with their friends, and download the itinerary with info on each location. The campaign features landing pages on Travelocity and Expedia in the US, as well as on Expedia in Canada and the UK and can be viewed at http://explorebermuda.us/ Visit Denmark launched its campaign in June with a focus on Copenhagen as a vivacious city rich in culinary, historical and nightlife experiences. The first-person interactive video series puts viewers in control of the content, allowing them to choose a path through Copenhagen based on their personal interests. After the final choice is made visitors can sit back and watch their perfect Copenhagen day from morning to night, share it with their friends, and download the itinerary with info on each location. The videos are supported by landing pages on Expedia in Germany, Italy and the UK with in-depth information on Copenhagen, and promoted through video teasers on Facebook and Instagram as well as a Twitter competition to encourage shares. See the Copenhagen campaign at Expedia UK