A recent example is a themed South America Week conducted by Expedia Media Solutions. After partnering with two destinations and three airlines (Peru tourism; Chile tourism; Avianca (the Colombia airline); Aerolineas Argentinas; and LAN (the Chile-based airline), Expedia took aim at creating awareness for South American and driving transactions on Expedia points of sale. The campaign ran during the week of Feb. 11 to coincide with Carnival and featured content from each of the five partners across Expedia’s Facebook, Google+ and Twitter pages. The social content featured merchandising deals from each of the brands and drove users to a custom South American-themed landing page and destination store on the Expedia site. A sponsored Twitter chat discussing South America and a Buenos Aires hotel giveaway were also part of the campaign, helping to amplify engagement around the destination. The results were pretty impressive. Get the full story at MediaPost