At launch, Expedia and Groupon will market Groupon Getaways with Expedia to our huge combined audience of more than 50 million subscribers in the U.S. It is a young and affluent audience, with over half earning more than $70,000 a year. These consumers will turn to Groupon Getaways with Expedia to discover new travel opportunities — in their own backyards and across the country — that in most cases would not have otherwise been on their radar. Here’s an illustration to show how it can work: Deal: 50% off $200 room at Amazing Hotel Value of offer: $200 Cost to consumer: $100 Revenue to hotel: $50 Operating cost to hotel: $40 Hotel margin/room: $10 Total margin generated if 1000 vouchers are sold: $10,000 Get the full story at Tnooz