Expedia Inc. has signed a new strategic partnership with Millennium & Copthorne Hotels. Under terms of the agreement, Millennium & Copthorne will deploy Expedia’s Direct Connect technology, giving Expedia customers access to the complete range of Millennium & Copthorne’s inventory and rates while providing the hotel company with faster, more accurate transactions.

With more than 100 hotels around the world, Millennium & Copthorne provides Expedia customers with an extensive selection of properties and locations and further enhances the options available through Expedia. The new agreement enables Millennium & Copthorne to benefit from Expedia’s online travel expertise, broad reach and targeted merchandising opportunities.

"Our new partnership with Millennium & Copthorne exemplifies the value Expedia brings to partner relationships,” said Cameron Jones, Regional Director Partner Services Group, Asia Pacific. “With tailored marketing options, expanded partner merchandising opportunities and depth of experience across North America, Europe and Asia, Expedia is helping partners like Millennium & Copthorne expand their businesses while bringing value and convenience to travellers.”

"This partnership further strengthens Millennium & Copthorne’s presence in existing markets, while taking advantage of Expedia’s 32.5 million unique monthly visitors and targeted marketing programs to more effectively reach customers in new markets, particularly in Europe and North America,” said Jinou Park, Vice President, Global Distribution & Revenue Management at Millennium & Copthorne Hotels at Millennium & Copthorne Hotels. “Our agreement with Expedia puts us in position to better serve our customers while stimulating growth through an optimised multi-channel marketing and distribution platform."