In fact, Expedia CEO Dara Khosrowshahi says the company plans to increase spend and increase Facebook and other social advertising to “Google-like levels if we can.” Khosrowshahi said Thursday, during the company’s third quarter earnings call, that Expedia’s participation in Facebook’s dynamic travel ads program is “a very, very promising area for us. Our Facebook advertising continues to grow very significantly, and they’re a terrific partner. So we’re quite optimistic there.” One thing that is holding Expedia back is that it hasn’t been able to adequately identify travel intent to the extent it wants to through Facebook, he said. Get the full story at Skift View also "Video: Expedia CEO on the Future of Travel Search" at Skift