Expedia senior vice-president for global market management Cyril Ranque said: "There is a huge opportunity in offering packages to customers." Speaking at the World Tourism Forum in Lucerne on Friday, Ranque said: ""There is much more potential in filtering the needs of the consumer - by price, length of stay, destination, theme, size of group. Packages are the next big area. We are going to invest a lot of money [in this]." He added: "To optimise all revenue margins we need to be in all 'buckets'. But being strong in the main bucket - the mass market - is what is most important." Get the full story at Travolution