Expedia.com's tools to help travelers make informed decisions are highlighted in the online travel company’s newest campaign, which breaks this week.

The effort from Doner, which won the $170 million account in September, includes television, print and online components, and introduces the company's new tagline, "Go with confidence." The TV spots each highlight tools that Expedia has developed to help consumers make their travel plans.

One spot, already on air, uses Expedia's trademark yellow suitcase to describe the confident traveler. As travelers carry the suitcase in exotic locales, a host talks about what makes a confident traveler. "They know what days will save them the most money with Expedia's airfare and hotel rate calendars," he says, as a drop-down menu on screen shows how the calendars work.

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