Last year was a pivotal one for independent hotels, per STR, an American company that tracks supply and demand data for multiple market sectors, which revealed that these ‘un-branded’ properties had greater overall average daily rate (ADR) and revenue per available room (RevPAR) than their branded hotel brethren. Expedia, Inc. dug deep into its Q1 2017 data to shed light on the continued rise of independents in 2017, and offer tips for independent properties to best leverage this momentum. “Online marketplaces have helped independent hotels gain access to a global travel audience, and insight tools, that in the past, were more exclusively advantages for brands,” said Mark Morrison, Expedia’s vice president of owner services. “Couple this with the massive rise in desire for travel and experiences among both international and domestic travelers, and the ease with which travelers can now discover and book hotels, and we’re seeing a democratization based on visibility, quality, unique selling attributes, and traveler needs.” Get the full story at Expedia