Expedia, amid intense competition of the online travel industry, joined forces with rival Travelocity last year to share the load on searches, bookings and promotion. Brand Expedia's hotel and air products were launched on Travelocity's U.S. website as part of a marketing agreement. Expedia also extended its credit card partnership with Citi to reward travelers. Still, competitive pressure remains. Google for example, has made bold steps into the world of hotel room booking, adding photos and reviews to its listings and promoting more aggressively its "hotel-price ads." The Mountain View, Calif., Web giant also reached a licensing deal that will give it access to technology from hotel-booking software startup Room 77. Get the full story at The Wall Street Journal and Expedia