Mark Okerstrom, Expedia’s CFO, said. “The industry structure is different. The business practices of the existing hoteliers are different. Connectivity is built between the OTAs already and the hotels there are established relationships and patterns of behavior and though I think that it’s certainly open for Airbnb to try to enter the hotel market. I think they are entering the market that has a couple of very large and established players who have a pretty amazing consumer value proposition and a pretty amazing supplier value proposition. And I think that like many before them have found, it’s not as easy as coming up with a website, it’s different.” Looking into his crystal ball about the future of alternative lodging revenue models, Okerstrom predicted that when sites such as HomeAway or Airbnb have unique inventory they might be able to charge consumers a booking fee but when they are handling standard rental units from professional managers, for example, that consumer booking fee may be difficult to sustain. Airbnb currently charges guests a booking fee, HomeAway plans on introducing one next year, and Booking.com officials are adamant that they won’t charge travelers a fee. Get the full story at Skift