Expedia CEO Dara Khosrowshahi knows China is a tough market to crack. But Khosrowshahi, who was CEO of IAC Travel before it was spun off as Expedia in August 2005, says the U.S.-based Web travel firm has the right strategy for the Middle Kingdom. One key battleground in China is hotel rooms. Some analysts say Hotels.com, Expedia's hotel unit, needs to take a more offline approach in China, where most consumers book rooms by phone or in-person through travel agencies. Khosrowshahi disagrees. "We are very focused on going online (in China) first," he said in an interview. "We'll give up the offline market to some extent in order to focus on the highest growth segment of the market - which is online." He says online travel is showing signs of rising fast in Asia, as it did in the U.S. and Europe. Get the full story at Investors Business Daily