The idea behind the strategy was to remove photos or bits of information in a listing during a user’s search results for any property that Expedia deemed as “offering low consumer value” compared to other hotels. Expedia’s tactic came to prominence earlier this year when the mainstream media picked up on the story from a consumer-champion angle, criticising Expedia for being the “most prominent dimmer in the business” and allegedly restricting visibility and choice to travellers. The online travel agency’s biggest detractors claimed “dimming” was being used to punish hotels that wouldn’t offer it the best rates. Get the full story at Tnooz