Just simply keeping up with the digital expectations of today’s tech-savvy consumer is no longer an option for the travel industry. Exceeding those expectations is now the expected norm. One reason for the growing consumer adoption of new technologies is their growing digital impatience and expectation for instant responses, answers and solutions to their queries and purchasing requests. Underscoring this is the growing adoption of digital assistants. Today, 62% of global consumers are comfortable with an AI (artificial intelligence) application responding to their query and providing fast and efficient results. Get the full story at TTR Weekly