Supporting global launches is a long way from where Expedia Media Solutions started as a unit, born eight years ago as a tiny offshoot. The division grew in a meandering way, without the C-suite seemingly giving much conscious thought about it, said Tratt. The steady growth of Expedia Media Solutions partly reflects secular growth in online travel sales, a sector that continues to grow faster than the overall economy, and steady growth in online advertising, which is also growing faster, on average, than many other sectors. In the past three years, the parent company has made a significant investment in it, as the opportunity has become clearer and larger. The largest customers of Expedia Media Solutions are generally the parent brand’s largest suppliers, and lots of information is shared across divisions. Get the full story at Tnooz Read also "Up-close with Expedia’s fast-growing ad agency" at Tnooz