Ten years after launching in North America, Hotwire is gearing up for a major global expansion, beginning this week in the UK and Ireland.

The move is the first significant development for the company since its acquisition by in 2003 and the addition of flights and other products around the same time and over the course of next few years.

The new UK and Ireland versions of Hotwire will run with the existing opaque hotel inventory system – information about the hotel’s star rating, amenities, neighbourhood and customer reviews of the hotel are provided, but only once the room has been booked, the name of the hotel is revealed.

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