“The virtual agent will be an extension of the Expedia brand by providing an intuitive, conversational tool that will help our millions of travelers plan and book travel,” Tim MacDonald, Senior Vice President and General Manager of Expedia® said. “Our goal with this project is to offer our customers a way to get the assistance they need, whenever they need it, without having to wait to speak with a representative.” Travelers will be able to access the virtual agent from multiple places on Expedia's website and ask questions, get assistance with booking travel, check on reservation status and itineraries, and initiate actions using everyday language, just as though they were interacting with a live customer-service representative. “ActiveAgent's ability to handle complex data is a great fit for Expedia's multifaceted business and the many different types of travelers they serve,” said Fred Brown, Next IT Founder and CEO. “Expedia customers will have instant access to the personalized, relevant information they need.” Get the full story at benzinga