Whilst London naturally enjoyed the strongest demand amongst tourists, with almost 40% of inbound travellers heading to the capital, other locations have also witnessed increased visitor numbers. International and domestic demand for Essex and Bath saw growth of 25% year on year, while demand for Cambridge was up by 30% year on year. Other notable regional winners include Chester (up more than +25%), Southampton (up more than +20%) and Dorset (up almost +20%). In Scotland, Edinburgh kept its spot as the second most popular destination by market share after London for tourists visiting the UK, but it was the Highlands and Islands that saw the biggest year-on-year booking growth with over 20% increase in demand year over year. Get the full story at Boutique Hotelier