Consumer generated reviews from the TripAdvisor website are to be included on the hotel pages of Expedia.co.uk by the end of 2007.

Caroline Cartellieri, managing director and vice president of Expedia in the UK, told Travolution the partnership would begin this year after coming to an agreement with Expedia Inc sister-company TripAdvisor.

TripAdvisor content on the Expedia UK site will be clearly marked to ensure it is not confused with existing consumer reviews, Cartellieri said.

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