Expedia Inc. CEO Dara Khosrowshahi addressed the topic on October 29 during the company’s third quarter earnings call, saying: “I think that in this industry you are getting various players and various experiences roll into each other in a way … that has changed and you are not going to have … these clear delineations between experiences the way that you had.” Khosrowshahi pointed to user reviews as an example, noting that they used to be “only in TripAdvisor’s baliwick” but user reviews are “something that is very big on our site now,” and they improve booking conversion. TripAdvisor is “more involved in the booking path,” Khosrowshahi said. “You have seen us and various players test with meta-like product on the OTA (online travel agency) path. So I think a lot of these experiences are getting melded together.” Get the full story at Skift