Tnooz: As CEO you have to have the long-term vision beyond the quarterly view. What’s the next big wave in consumer technology behavior and adoption that Expedia needs to ride? In the past, metasearch was a wave. Mobile was a wave. What’s next? “We think in terms of platforms and audiences. On an audience basis, social is a wave we still need to do better on. Facebook and others, and now Snapchat. These are giant audience platforms that are aggregating and are global in nature. “Our number-one aim is to reach a global audience that wants to travel. So we are very aggressively experimenting in social at a big scale. We haven’t cracked the code on it. We really want to get from social interest to intent." Get the full story at Tnooz