Talking about Priceline and Booking.com, Okerstrom sees having a merchant model like Hotels.com, where "guests can pay in advance and not worry about paying at the desk", as well as an agency model where they pay at the hotel, is what consumers really like." On becoming more of a technology provider than a distribution partner for hotels, he says Expedia's technological capabilities are unrivaled, from revenue-management tools that allow its partners to price more intelligently, or its majority investment in operations-software maker Alice, which helps hotels better manage back-office operations. As for hotel companies' efforts to spur people to book direct and away from intermediaries Okerstrom says it's business-smart, but he does not agree with the tactic - it his view it could be nuanced better. Get the full story at Travel Weekly