Hotels need to find out right away if their package agreements are subject to this new offering and must talk frankly with their market managers to reconcile these changes with their distribution strategy. The consumer benefit to Add-On Advantage is obvious, but what about for the hotels? Both the property and the OTA want what’s best for the customer. But the partnership that serves these guests doesn’t work if risk and reward aren’t being shared equitably. These “packaged” rates could seriously degrade a hotel’s brand by going from an opaque component of a bundle to a searchable price that consumers can compare with other properties’ rates. However, the OTA still gets its commission from every piece of the transaction. Get the full story at Duetto