Professor Wolfgang Georg Arlt, director of the China Outbound Tourism Research Institute (Cotri), told the World Tourism Forum in Lucerne: "There is a danger we talk about numbers all the time when 90% of Chinese outbound tourists will never come to your place. "Maybe 10% of the Chinese outbound market is of interest to you. We have to be careful looking at the numbers." Official Chinese figures recorded 107 million outbound trips last year following re-evaluation of the data. But Professor Arlt calculates there were perhaps 20 million tourism trips. Get the full story at Travel Weekly UK