And while Google’s past success with products in the travel space has been mixed, analysts said it was too early to tell how successful Destinations on Google might be. Douglas Quinby, Phocuswright’s vice president of research, said the driving force behind Destinations on Google is providing a mobile search offering. “There are still challenges with mobile content, where a lot of suppliers and travel companies’ mobile sites are not as robust,” Quinby said. “There are still limitations about deep linking into apps, native apps, and that’s where the really robust travel content and personalized user experiences are. So I think the Destinations product is part of a much greater shift to really adapt the travel search and planning process to a mobile experience.” Get the full story at Travel Weekly