Yet, some interesting players have taken a different approach by going after niche markets. For example, nhow Hotels (part of the NH Hotel Group) offer state-of-the-art music studios with professional equipment and narrators to produce professional audio, speech, or vocal recordings. Customers at nhow Hotels can order a drink and a guitar as room service. These facilities and amenities appeal to both professional and amateur musicians. In November 2017, Airbnb bought travel business start-up Accomable, which targets disabled travellers. As a result, Airbnb now offers 21 filters for guests seeking accessible travel accommodation. That’s another example of reaching out to a niche market. Get the full story at École hôtelière de Lausanne