Carnival just announced a new vacation-planning Web site, Carnival Connections, that allows families and friends to research and book trips together. They can poll each other, send messages to each other, read and write reviews, and more. All this multichannel marketing really helps in the presale phase. There are, however, tons of post-sale opportunities for incremental revenue as well.

One of the largest moneymakers on board is the ship's photo gallery. Throughout the cruise, a team of photographers snaps pictures of all the major events. They photograph people as they enter the ship's theater for the welcome party, they photograph them at dinner, and they photograph them as they exit and reenter the ship on days it visits a port. There are even photo studios on board with backdrops and lighting for more professional "studio" portraits.

Each morning, photos from the previous day are set up on kiosks in the photo gallery. They're categorized by event, so you know where to look. On my cruise, for instance, the photos taken at dinner were separated by dining room and seat. There are photos from the Captain's Party, the Talent Show, and so forth. Once you locate the correct category, you sift through the photos until you find yours. Depending on size, photos can cost from $8 to $20. If that weren't enough, there was also a video crew creating a "videologue," available for purchase up until the last day.

These create terrific incremental buys for the cruise line and provide the passengers with terrific memories. The problem, however, is the photos are only for sale on the ship. Memory items like these become more important as time passes and the need for the memory is greater. Of 8-10 photos of us, we only bought two. Because we were on the ship at the time, having all the photos didn't seem that important. Now, as time goes on and my tan fades, I wish I had more professional photos of the vacation. I slightly regret not getting the travelogue. Though cruise lines do a great presales job of multichannel marketing, they miss terrific post-sales opportunities.

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