The wellbeing of your business depends on the way your company interacts with its customers. This sounds obvious, but many companies - large and small, unknown and well-known - do not act that way.

Your customer-facing interactions can make or break your business

Make no mistake about it. Your customer-facing employees are your face to the customer. When they are eager to help, your business seems helpful. When they respond quickly, your company appears efficient. When they're knowledgeable and well-informed, your organization seems customer focused.

On the other hand, when your customer-facing personnel are surly, uninterested, or ignorant, your company seems unfriendly, arrogant, or out of touch.

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