Facebook Dynamic Ads for Travel refer to ad formats that are specially designed for hoteliers to reach and capture audiences who have demonstrated travel intent with highly relevant and personalized ads. With ad placements across Facebook, Instagram, and the Audience Network, FBDAT can be used for both retargeting and prospecting across devices. The ads work as follows: - Retargeting: Ads retarget website visitors who have initiated a booking with dynamic copy and real-time rates that automatically populate based on the traveler’s dates searched, destination, and other details of the trip. - Prospecting: Ads target broad audiences, including people who have expressed destination-level travel intent through their website browsing and Facebook activity, but have not visited the hotel website. Get the full story at HEBS Digital