Since its launch earlier this year, the dynamic ads feature has only focused on retail and ecommerce verticals. However, Facebook thinks there’s an unmet need in the travel space, especially on mobile, and the company would like to help advertisers reach individuals planning or booking trips on their mobile device. Whether people are searching for accommodations or flights, dynamic ads could help businesses reach them at the crucial moment. So starting today, companies can target customers based on location and travel dates. Facebook’s sharper focus on travel is trying to account for more of the data that can be gleaned about a person’s specific travel intent: this is not only something that Facebook can figure out, but is something that, used correctly, will make the ad more effective. In this case, Facebook will now add location and travel date data into the mix. “Dynamic Ads for travel empower travel advertisers to offer hotel options to people who have shown interest in taking a trip, either by browsing hotels or searching and purchasing a flight,” Facebook notes. “For example, a travel business can connect with people who viewed a hotel on their website by showing them an ad featuring the hotel they viewed along with similar hotels in the area.” It will also extend to products beyond the one that a user is browsing for: one example are hotels that you might see in ads after you’ve booked a flight. Get the full story at TechCrunch and Facebook Read also "Marriott and Trivago Sign on to New Ad Product for Facebook" at Skift and "10 reasons why Dynamic Ads for Travel from Facebook heralds a new era of travel marketing" at Tnooz