The social media giant initially brought Stories to Facebook back in January. The move, which was largely seen as copying Snapchat, was hardly unexpected as the company had already successfully implemented the feature in Instagram. The decision to offer brands and influencers the opportunity to produce branded Stories seems like a natural extension of the company’s previous efforts. One thing Facebook has yet to figure out though is how to make the feature more valuable to brands and pages as there are no figures that seem to back up its usefulness yet. Get the full story at The Next Web