Through Facebook’s Graph Search, the company is trying to become a player in local search. As Yext discovered in a recent study, Facebook is already a more popular local search engine than TripAdvisor and other niche sites, yet still has a long way to go to catch up with Google. When more than 1,000 people were asked about websites they access to find local business information, 12.4 percent said Facebook, while 6 percent said specialized sites. This pales in comparison, however, to Google, which earned a 50 percent mark on that question. Yext did find out that small businesses love Facebook, as it was the most widely-used social media tool for promotion — 68.7 percent of those polled said they used Facebook to promote their business. While 42 percent said they had no plans to spend on online advertising, 28 percent (the most of any positive answer) said they ran Facebook ads. Get the full story at Inside Facebook