By the end of this year Snapchat, which with its disappearing messages and funky photograph filters has already won over young teens, will also become the most popular social media platform in the UK for 18- to 24-year-olds. According to analysts a new younger generation of social media users who have never been on Zuckerberg’s site - so called “Facebook-nevers” – has now emerged. “These so-called Facebook-nevers are eating into Facebook’s user growth significantly,” says Bill Fisher, senior analyst at eMarketer. “Many younger social network users are forgoing Facebook altogether in favour of more appealing mobile-first alternatives, such as Snapchat.” Get the full story at The Guardian