Rudi Leung, general manager of Social@Ogilvy, regards the new policy is a “positive change” for not only brands, but also agencies. “As Facebook users are moving away from desktop to mobile, the Like Gate Tactic will be obsoleted sooner or later anyway. “A lot of brand pages have been relying on the Like Gate tactic to acquire new fans. From now on, they need to give a stronger reason to make someone liking their page.” Apparently Facebook is now looking for true love, and so should brands, Leung stressed. Get the full story at Marketing Interactive and Facebook Developer Blog Read also "No more Facebook Like-Gating: What it means and why you should care" Jon Loomer's blog