“There’s a lot of enthusiasm, a lot of excitement, around using messaging as an interface to facilitate shopping and purchasing and to make it a bit more personalized and conversational,” said Douglas Quinby, vice president of research at Phocuswright. “We’re kicking off the beginning of messages with payments that will allow businesses to sell products and services directly to customers in Messenger,” Facebook said in a recent blog post. “Customers can check out with a few easy clicks, without ever leaving the Messenger app.” Businesses can currently apply to be considered for a closed beta test of the payments-via-Messenger service, and Facebook said it expects the capability to roll out “more broadly by the end of the year.” Get the full story at Travel Weekly