This is Facebook making good on its promise to make the social network more personal. Creating and sharing lists encourages people to reveal more about themselves, which could lead to greater engagement between friends and family members. This update also serves Facebook’s interests of keeping people within the Facebook ecosystem. With a new form of native content to share, users may be less inclined to share content from outside sources. One may also argue that getting users to create lists of things they like generates more personal info to sell to advertisers. A Facebook executive has already squashed that theory on Twitter. Get the full story at Search Engine Journal and TechCrunch