Threaded comments have been a feature of Facebook’s comment plugin, but haven’t been made available on the social network outside of testing. Starting next week that’ll change and the new comment system will be available on an opt-in basis for all accounts with more than 10,000 fans or followers. Response time is critical. If you experience a lot of discussion around your Facebook posts, threaded comments will ensure that no reply goes unnoticed, as the original poster will be notified of your response. This is especially beneficial for brands that use Facebook for customer support. The updated ranking algorithm is meant to put the most relevant and high quality comments first. Currently comments are arranged in chronological order and are in no way influenced by popularity or personalization. Moving forward, the new system will take into account positive signals (such as Likes and comments), negative signals (minimal engagement), and connections. Get the full story at Sprout Insights